In 2016, I joined the digital team within the L'Oreal Luxury Products Division, affectionately called L'Oreal Luxe, focusing on e-commerce design and user experience optimizations for Yves Saint Laurent and Giorgio Armani. By collaborating with Marketing, Engineering and Sales it was my responsibility to oversee iterations on the current existing e-commerce experiences as well as introduce new ways to engage consumers through digital channels, all with the ultimate goal of increasing both conversion and brand love.
Guided Selling For Conversion
A large part of my initial charge at L'Oreal was to usher in fresh, interactive strategies to both engage potential customers and maintain affinity for loyalists in ways that felt on brand and premium. Below are select digital experiences built to live within the e-commerce sites that educated consumers on product lines, supported marquis launches and ultimately pushed buyers further into the purchase funnel.
The best e-commerce experience is nothing without the traffic to support it. Here are a selection upper funnel communications that lived across e-mail and social, meant to compel clicks to various areas of the shopping experience.
© MattVandrick 2020